Research & Concept Development
Who are your audience? What sort of things will appeal to them? What are the key messages that the video has to convey? What do you want the audience to think or do having watched the video?
These are just some of the questions we ask when first being commissioned for a video communications project. We believe that the planning and creative aspect of a video production are often the most important.
We feel it is crucial to take the time at the beginning of your project to have an in depth understanding of your brand identity as well as who you are trying to reach and how you plan to do so.
Our highly skilled and creative team have experience in producing anything from TV adverts to training videos for internal communications. This means we can come up with a range of concepts for your project or we are able to take an idea you may have and develop it until it becomes a highly strategic and visually stimulating piece of work.
Full Service Video Production & Animation
Film AM also takes great pride in working with a number of SME’s in the creation of video marketing content via TV adverts, social media video marketing campaigns, internal communications videos, corporate videos and moving image content for websites, outdoor digital displays, digital escalator panels and a whole host of other digital platforms.
Once we sign off the creative idea with a client, Film AM manage the entire video production project from start to finish. Our in-house team specialise in every area of video production from pre production into filming into all post production work needed.
We have the ability to produce idents, titles and 3D animation using our state of the art edit facilities. Should a client wish to be involved hands on, our client facing edit suites allow you to be involved with our editors in the sign off a project in the comfort of sofas and 50” viewing monitors.
We make sure we add high end production value to anything we create and make sure it will compliment your brand and marketing campaign. Our ability to provide accurate costs and deliver to budget and on time has made us invaluable to our excellent client base.
Video Distribution & Full Campaign Analytics
YouTube Channel Management
At Film AM we make sure that any video communications projects we are involved in for clients work in line with an overall marketing campaign. Our strategic approach to video means that we understand how video works and more importantly how video content works online.
It is key for us that your videos fully realise their potential and make it easy for users to find and share. Our expert social media and online knowledge means we can assist you with your video marketing campaign and YouTube Channel Management.
We are able to fully optimise your video content by analysing the results to improve your audience engagement. We can quantify the Return on Investment of your video content by measuring user interaction and participation.