I’m a sucker for a stat, so to kick this blog off Invodo has recently reported that 52% of consumers say that watching a ‘Product Video’ makes them feel more confident about going ahead and making a purchase. But why? And what does it mean for you?
Product Videos are a pretty big deal
From my marketing internship days, a campaign that has always stuck with me was for a (now international) Hair Styling company. Not only were they launching 3 new products in a very competitive industry, but they were also launching a new brand – and they needed help breaking through the noise. So what did they do? They sent out free samples to their target market in exchange for Product Demonstration videos and reviews.
Collating and watching the content back mesmerised me. Each girl had different ideas, different looks, different techniques – and it felt real. It wasn’t the same old celebrity endorsement; it wasn’t the same old polished actress with ridiculous mirror-shine hair. These girls were just like me – and, guess what I did? I bought the bloody Rollers. Sucked in. Hook, line and sinker.
Why are we seeing more of them?
- You can educate your followers with an instant connection
- Perceived purchasing risk is reduced, and brand confidence is increased
- They are an engaging way to showcase how great your product is through demonstration
- Video content will majorly improve your SEO
- Product videos increase brand awareness
- They keep followers on your website for longer which may lead to a higher conversion rate
- Cost effective
- You can demonstrate your expertise over your competitors
The customer is more likely to remember you over your competitor. And that can only be a good thing.
My favourite examples –
Alright, it’s an advert. But it’s a pretty similar concept. It’s original, the visuals are highly memorable (I mean – when do you ever see a person blindly smelling underwear..) and most of all, it’s extremely convincing that the product is effective.
GoPro – https://gopro.com/channel/
GoPro’s website channel allows their customers to upload content for the World to see. And the footage speaks for itself. More often than not it’s something that a traditional camera could not capture, and it is amazing quality. GoPro’s USPs are demonstrated and it’s their loyal followers doing most of the work.
Will it blend? – https://www.youtube.com/watch?v=lBUJcD6Ws6s
One of the most famous campaigns of recent years. Blendtec’s ‘Will it blend’ campaign has helped build a huge social media following who now request various physical products to be subject to the notorious blender. It’s simple, consistent and funny. The videos all feature Blendtec’s founder – Tom Dickson. His ever-growing Facebook fanbase is an ode to his personable and engaging approach to marketing.
There is so much you can do with Product Videos…
I could sit and watch product demos all day. But read instructions? No thank you. Make it more than the product. Make it about the experience. Make it about the problem, the journey, the solution. Make it real.
If you’ve had experiences with the ROI of Product Videos, or you have a favourite Product Video you’d like us to see, we would love to hear from you! Just drop us a little message in the comments box.
Steph is our Client Services Manager. If you’d like to pop in to HQ to see our fully operational Green Screen facilities (perfect for product videos) give us a call on 0115 952 9172. The kettle’s always on!