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Key characteristics of viral video campaigns

So you’re wondering why your latest Corporate Video hasn’t gone viral – and you’re confused as to why a cat playing the piano has. Cats have nothing to do with your brand. People don’t share brands. They share emotions. Inciting Emotions & Going Viral First off – what is viral? Viral content is marketing efforts that are shared by a …

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Live Streaming Video for Business

Live streaming video content to a connected audience is gaining more and more momentum as brands, both big and small, kick start their efforts. Live streaming gives you the opportunity to interact and engage with your audience in real time. Periscope (read more here) is one of the tools available – it’s easy to get to grips with and gives …

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9 Steps to Video Marketing Success

What is your objective? What do you want the video to do? Try to focus on one main objective. It could be that you want to grow your social media following, or you might want to sell more of a specific product. Different types of video content work better for different objectives. (Have a look at some different styles of …

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Video Marketing Ideas for SMEs

The benefits of online Video Marketing and Video Communications are plenty. Prospects who watch your content online are more likely to spend longer on your website and this gives your website better SEO (meaning you rank higher on search engines). Marketing professionals believe Video is the type of content that gives the best return on investment. Even something as simple as having a …

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The Value of Video Testimonials

With any client we start with the type of video that will add the most value to their business. We’ve said it time and time again – there is no point having a beautiful, engaging video produced that no-one watches. When done well, Video Testimonials are guaranteed to add value. It’s the case in any industry and with any product or …

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Measuring the Results of Your Video

What does success mean when it comes to Video Marketing? Any marketing generates pretty intangible results. Measuring benefits like brand awareness, education of target audience or relationship building is a challenge. But it has to be done. Before any campaign, you need a clear idea of your campaign goals. If you don’t know your goals, you can’t measure your success. There …

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Testimonial

This testimonial is from Simon Clark, of Veracity Financial Planning. Simon put us in touch with Escape Asylum (see their Video here) prior to their Exit Game launch. “Around 6 months ago I was approached by one of my clients asking about finance to open an exciting new business – a role playing game where players have to escape from …

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Common Video Marketing Mistakes

Sometimes it’s easier to focus on what not to do. So, this week I’ve had a look at 10 Video Marketing mistakes and what you can do to avoid them. Your video is too ‘Salesy’ Is it something that you would want to watch? No-one likes to feel as though they are being directly sold to. Instead, educate your audience …

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The Buying Process & Video Marketing

Marketing to an audience you don’t know much about won’t get you very far. In reality, marketing won’t necessarily mean that you have any more control of what your prospect purchases, when they purchase, or how often they purchase. But if you understand their buying process, you can sway their preference at various stages of the cycle. Getting a company to produce …

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The Nottingham Business Expo is now just days away…

As the Nottingham Business Expo, which takes place on 3rd March 2016, edges ever closer, companies who are exhibiting at the huge event are preparing themselves for a day full of networking, building business relationships and generating new leads. This is the second time that the Nottingham Business Expo has taken place, but this year it has a brand new venue, …

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Video Marketing on Linked In

I use LinkedIn every single day. As do the majority of people in business. It’s seen as the acceptable social media platform for professionals. Users (350million) are open to new opportunities, they’re open to connecting with people and businesses they don’t really know and they’re (usually) pretty business savvy. I think LinkedIn is hugely underused as a marketing platform. When …

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Video Email Marketing – Research & Results

As some of you may know we run a Giveaway competition twice a year. The winner of this competition gets a 90-second video for absolutely free. We plan it all, we sort the logistics, we film it and it all comes together at our in-house edit suites in our Nottingham office. Of course I wanted to give as many local …

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And The January Winner Is…

A huge Thank You to all of those who signed up for the first ever Free Video Giveaway! We’ve just drawn our January winner, find out who it is by watching here!

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Leicester Lamborghini – Trailer

Whilst working with the impressive Liberty Gate Estates (see their video here), Film AM had the opportunity to shoot an Italian beauty – a gorgeous matte black Lamborghini kindly supplied from the guys over at Leicester Lamborghini. The idea behind using the Lamborghini in ‘Welcome to Liberty Gate’ was to maintain Liberty Gate as an aspirational and luxury property brand. …

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Events & AV: Showreel

We’ve written before about the importance of using a specialist Video Production company to film your corporate event. (Read more here) Today we wanted to share with you a Showreel of footage we’ve obtained from some of the events that we have filmed. Why have your event filmed?  Gain Attraction Capture the Buzz Re-use as a Corporate Asset After Event …

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Using Video to Recruit

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the World” – Steve Jobs Video is becoming a core aspect of many talent acquisition strategies. Millennials now expect to see video. They want to see companies using innovative and fresh ways of communicating and marketing themselves. Use video to better your recruitment …

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Content Marketing – It’s Time to Think about Video

2015 was a great year for us in the Video World. We saw a huge increase of brands using video as a platform to market to their customers and 2016 is looking even bigger. The Online Publishers Association found that 80% of online users remember watching a Video Ad on a website and of that, 46% took some action. Visual …

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The 4K Revolution

The techy buzzword of 2015 is undoubtedly 4K. We’ve had our eyes on 4K for a while and it seems as though everyone wants it but very few seem to know why they want it. It’s not just about seeing Bond’s Aston Martin flying over rooftops as if you were 10 meters away and as with any innovation, it’s not …

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20 Ways To Use Video in Your Business

When I’m talking to people about corporate video, I usually get one of two reactions. Either the thought that video is expensive and they don’t have the budget for it (that’s for another day… trust us when we say it really doesn’t have to be that pricey), or the thought that video is on the agenda but they don’t know …

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Filming Your Corporate Event

Whether it be networking, a product launch, or trades exhibition, putting on an event is a pretty big investment. We like to think we’re damn good at capturing outstanding footage in real time (we’re the best in the country at producing feature length, cinematic luxury wedding films – http://filmamweddings.com/portfolio/video/) and so we wanted to share with you why we think …

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Halloween at Tesco – Video

http:// Beware shopping at Tesco this Halloween! With over 1m views already, we think it’s everything a video should be – funny, engaging, short and relevant. Top marks Tesco! Have you got any other halloween-themed videos? Leave a link in the comments box, we would love to see them!  

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Using Video in Email Marketing

Sales and Marketing emails. We all love to send them but if you’re anything like me, hate receiving them. As soon as my brain registers that an email has anything to do with sales, it gets deleted before it’s read. Savage. Yet, emails remain at the forefront of most campaigns. We work hard to build up our email database of …

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Product Videos – How-to’s, why-do’s & …blending iPhones?!

I’m a sucker for a stat, so to kick this blog off Invodo has recently reported that 52% of consumers say that watching a ‘Product Video’ makes them feel more confident about going ahead and making a purchase. But why? And what does it mean for you? Product Videos are a pretty big deal From my marketing internship days, a …

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How To Write a Brief – Film AM’s 6 Top Tips

At Film AM we would argue that having a well-thought out brief is an essential part of the production process. So often we sit down with a potential client and there’s an immediate rush to talk ‘creativity’. Having a creative meeting is great – but first of all we need an understanding of your business. How can we differentiate your …

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Is There Business Hope in Periscope?

With video being one of the most useful marketing strategies of today, Periscope has huge promise for business usage. Twitter, catching on with it’s potential, bought the brand early this year. In the words of the creators themselves, Periscope allows you to ‘explore the world through someone else’s eyes via free live video broadcasts from your mobile. In a press …

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4G & Streaming Video via Mobile Devices

4G (or 4th Generation of Wireless Technology) basically refers to data download speeds that are on average between five and seven times faster that 3G. Based on that, a music album that would have taken 20 minutes to download via 3G, now takes 3 minutes. Yes, it’s that different. So what does this mean for watching video content via mobile …

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Analysing the Results of Your Video Project – Return on Investment

Return on Investment is key in any business. In our world it’s all about measuring the video’s performance by evaluating the efficiency of an investment in video content. By comparing pre-video statistics and online data with post-video engagement and reach we can compare the difference made by video content to your overall marketing strategy. Video content distribution and promotion are …

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Post Production – Editing & Distributing Your Video Project

Editing You’ve made it to the post production stage where your lovely video content is edited into an actual video. This is where your video project will come to life. Some video production companies have client facing editing suites (ours are especially snazzy) and they will offer you the opportunity to be see how the post-production process works. You can …

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Producing Your Corporate Video Project

You’ve researched your target audience and you understand what journey you will be taking them on. The script feels like it’s been edited a million times but you’re confident it’s spot on, all the equipment is ready, you’ve recced the various shooting locations and the logistics are finalised. Pre-production may have sometimes been challenging, but now you’re at the stage …

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Planning Your Video Project – Preproduction

Without an in-depth and thorough preproduction stage, you run the risk of ending up with a final project that feels incomplete. Don’t make the classic mistake of thinking preproduction can be skipped to save time and money. Each stage is as crucial as the other; get one wrong and expect a disastrous domino effect. Before any pre-production begins, you will …

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Choosing a Video Production Company

Video content is on the agenda. Great! You’re about to embark on a fun, creative and profitable process. As with everything there’s a lot of choice out there. Some are good, some are bad and some are downright ugly. Avoiding expensive mistakes is always a focus for businesses so I’ve put together the following to consider when choosing a production …

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Why Your Business Needs Video

In five years time – will you be reading this article or watching it? 75% of executives already watch ‘work-related videos’ at least once a week and video content has been deemed the best return on investment by marketing professionals worldwide. But why? What does this mean for you and for your business? To put it simply – we prefer …

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