20 Ways To Use Video in Your Business

When I’m talking to people about corporate video, I usually get one of two reactions. Either the thought that video is expensive and they don’t have the budget for it (that’s for another day… trust us when we say it really doesn’t have to be that pricey), or the thought that video is on the agenda but they don’t know how to start, or how best to use it.

Video is rapidly becoming a major part of how your business communicates with your customers. It’s social, shareable, mobile and profitable. So we thought it would be useful to come up with 20 ways that video can be used to help grow your business…

  1. The Brand Video

Arguably the most common use of video content, a brand video is an easy way to clearly communicate your company culture and values to a wide audience in an engaging way. Remember with brand videos that production quality is everything.

  1. The Recruitment Video

Using video to attract staff is becoming increasingly popular with corporate businesses. A little stat for you – there is an average of 34% more candidate application rate to job postings that include a video. What about a ‘Day in The Life’ video? Simple and effective.

  1. The Sustainability Video

Sustainability is a huge focus of many corporates. Use video to demonstrate how your company is being environmentally responsible and sustainable.

  1. The Safety Video

A relatively boring topic can be made fun! What about using video for health and safety briefings on site? Use subtitles to connect with a range of nationalities and save costs.

  1. The Testimonial Video

A hugely powerful sales tool. Nothing speaks louder than a lovely testimonial from a genuine client (in their own environment if possible).

  1. The Case Study Video

Kind of like a more in-depth testimonial. Think problem, think solution and think benefits.

  1. The Product Video

Demonstrations, how-to’s, presentations, product reviews. Create a video from the customer’s perspective can be a very engaging way to boost brand confidence and image.

  1. The Review Video

It’s a legal requirement that public companies have to create annual and quarterly statements. Have a bit of fun with them and stand out from the rest!

  1. The Training Video

Training new employees takes time and money. We retain much more information that we see and hear, compared to what we read so a couple of videos on topics such as company history, culture, policies and procedures, behavioural and ethical codes can be a cost effective way getting new staff up to speed.

  1. The Reputation Video

PR disaster? Surely it can’t be as bad as the notorious BP Oil Spill. BP have an entire YouTube playlist dedicated to their “Commitment to the Gulf” (I’m not saying all is forgiven, but it’s a pretty good start to demonstrate their concerns.)

  1. The Instruction Video

Who reads instruction manuals anyway? I predict that set-up and maintenance instruction videos will be a great help to your customers.

  1. The FAQ Video

You are experts in the field – so show it off! FAQ videos are also an easy way of providing customer support.

  1. The Issues Video

A great way to align your company with social issues. A fantastic example of this is Always’ #LikeAGirl campaign – it’s one of my favourites. (https://www.youtube.com/watch?v=XjJQBjWYDTs)

  1. The Internal Video

Business plans, activities, achievements. Connect with your employees and colleagues using humour and interaction.

  1. The Event Video

Having your event covered is really important – (see our blog here – http://filmam.tv/filming-your-corporate-event/)

  1. The Commercial Video

TV Adverts, adverts for social media. Get your company name in people’s minds.

  1. The Email Video

Even including the word ‘Video’ in your email marketing campaigns boosts open rates in a massive way. We all spend time and effort collating a strong (and usually very large) email database, use video to take advantage of them.

  1. The Content Video

Provide useful information to your customers instead of constantly pitching to them. Have you thought about mixing it up a bit and doing a vlog instead of written blog?

  1. The Viral Video

They don’t have to include dancing cats, but the best viral videos often have little, or no connection to your brand. Make it very emotional (provoke positive emotions rather than negative) and you could be on your way. Hard to get right, but imagine if you did!

  1. The Inappropriate Video

Be careful with this one. Inappropriate videos are often a great way to get reactions, not real answers. A good example is the video done at a RSA Security Conference. Videographers went round asking delegates “What’s your password?” and captured some fantastic reactions. Funny, engaging and on-topic.

Video has so many applications and getting it right is all about what works best for you and your brand. Can you think of any I’ve missed out?

If you’d like to have a chat about how Film AM could help you grow your business, give us a call on 0115 958 9172, or pop in to our Lace Market office for a cuppa. Steph’s from Yorkshire – she knows the score about a decent brew!